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An op-ed is a timely, provocative essay that expresses an opinion on an important issue. Letters to the editor (LTEs) generally respond to a previous article in the paper. Each can be very useful and cost-effective tools for advocates trying to get out a message. Most policymakers or their staff read op-eds and LTEs as a way to track issues important to their constituents.

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Tools for Reaching the Media

August 17, 2011 Avoid the Trap of Social Media Noise

Web guru Seth Godin says that the traditional approach to social media for marketing may not be the best. "If we put a number on it, ...

July 26, 2011 Saved by Pell? Write a Letter!

Were you or someone you know saved by a Pell grant? With the Federal Pell Grant program in danger, EdTrust, Young Invincibles, and U.S. PIRG teamed up to throw ...

June 24, 2011 A Tool to Navigate Education Funding, Demographics and Outcomes

The New America Foundation's Education Policy Program released the latest version of its Federal Education Budget Project (FEBP) website, ...

May 4, 2011 WEBINAR: Media Strategies that Work: Making the Case for Children, Youth & Families in the Budget Debate

On May 13, 2011 join SparkAction, the Children's Leadership Council, the Coalition on Human Needs and Voices for America's Children for an important webinar - Media ...

January 1, 2011 Six Rules for Pitching to the Media

Good media relations are essential for supporting your organization's objectives in advocacy, brand-building, membership development and public education. Did ...

November 19, 2010 Journalist Uses Media to Spur Foster Care Reform

Fostering Media Connections is a media-driven, grass roots initiative to speed the implementation of sweeping federal foster care reform and change the common ...

October 18, 2010 Bolstering Local Media: Impact of Government Project

If you're interested in reaching local news, you'll want to follow this project. Score one for beleaguered local news! A new Open Society Foundations project ...

July 29, 2010 Say it Strong: Messaging and Communications Quick Tools

A quick box of tools and research to help you make your case powerfully and effectively.

June 8, 2005 Courting the "Other" Media

"Youth media" used to refer primarily to the radio snippets, video, and publications made by teens, for other teens. That has changed over ...

February 18, 2005 ABCs of Advocacy: A Toolkit

If you have ever worked with a teacher to improve your child's education or you have been an advocate—someone who looks out for the interests of another, someone ...