The ABCs of Social Media

Kid & magnifying glass
Big Duck
Meghan Bisbey
March 29, 2012

I recently had the opportunity to sit in on a webinar, The Social Media Audit, presented by Debra Askanase of Community Organizer 2.0 and Ash Shepherd of NPower Northwest. The biggest takeaway for me was that any organization that wants to be strategic in their communications should be incorporating a social media audit into their calendars.

What is a social media audit, you may ask? It’s a bird; it’s a plane; it’s Superman! Well, not really. But it is a tool that to will help you to evaluate your use of social media. It determines what’s working well, what’s not, and what might work better with some adjustments.

This is the nonprofit world. We all know that resources are stretched thin. So a social media audit can help you better allocate your limited resources. By providing a snapshot of where your organization currently stands and by highlighting areas in which you can strengthen your performance, the social media audit can help you progress towards more effective social media communications.

Here’s how to get started:

First, determine what you want to evaluate. There are four broad categories you should focus on when choosing the specific elements you want to evaluate in your audit.

  1. Your social media strategy. This includes core tasks of communications planning and development such as identifying goals and outcomes, selecting a target audience, and choosing which social media platforms to use.
  2. Its implementation. This includes practices like offering training to those who will be using social media on behalf of your org or monitoring and evaluating social media activities for accountability and improvement.
  3. Its integration. This includes core elements of integrating social media communications with other communications channels. For example, have you connected your social media to your website or your print materials?
  4. And, its support. This includes non-communications-specific practices within an organization that help ensure the communications function is successful. Does management understand and support social media as part your overall communications strategy? Are resources dedicated to supporting social media efforts?

With a clear idea of what to evaluate, next you must to decide how you will do it. You need to select a measurement scale, or a rubric you can use to evaluate your success, and a methodology for conducting the audit, i.e. interviews, surveys, focus groups, etc.

To learn more about conducting a social media audit check out Debra and Ash’s webinar or NPower Northwest’s Social Media Communications Audit – A Guide to Understanding and Implementation.

This article was originally published by Big Duck. It is reprinted here with permission.

Share this SparkAction Link: click here to shorten

IMO for PC is the latest emerging video calling and chatting app, which will be the best competitor to the social media giant Whatsapp, Kodi App Download, Messenger, Hike, Wechat, etc.

Imo app allows you to get connected with the people where ever in the world. Download the IMO app now to experience it. This IMO app is available on all the platforms. Download IMO app for Android, Download Mobdro app for Windows, IMO app in iOS, IMO app for BlackBerry, etc.

Likewise, IMO for PC follows the same route of WhatsApp and IMO for PC even got more peculiar specifications than any others. When you once install this IMO application in your PC, definitely you realise that Showbox App Download is better than any other. This advent application is now getting the tremendous response from the people throughout the world. Even it has been released later after many social video calling applications IMO get many users.

Its user rating is also excellent. IMO reaches this place soon only because of its server response. In my point of view, IMO app has got such a large video calling facility. You can also download this great King Root for Windows pc, IMO app for Mac pc. IMO For PC is the most trending video calling and chatting app by which you can easily stay connected with your friends and family with the low cost of data connection.

Friends the next question arise on all of our minds is How to install Download Shareit For PC?. Yes, of course, it is true at Xender Download Link. There is a reason behind this to install IMO for Windows PC. If you are a Mac user, don’t worry download IMO for Mac PC here. I ensure that this article gets you the answers to all of your questions. Do you know why WhatsApp became so popular than any other social messenger like Download Mobogenie? Because of its simplicity in its user interface. The key to its success.

August 11 at 09:05am

I am hoping the same best effort from you in the future as well.
seo backlinks service

March 16 at 07:19am

I really like that. Thanks so lot for your convene.
Dentist Dubai

December 10 at 03:25pm

some plastic surgery prices are really costly

September 22 at 03:02pm

good multimedia and localized location network. kodi beast There will be Quick navigation through Keyboard, Mouse or remote control. great.

September 7 at 02:10am

good them on at its individual video game - giving a few Cloud TV that permits Laptop or computer users to apply android software nice.

August 1 at 04:24am
June 27 at 06:40am

There is a machine available at my website to generate very worth full codes for everyone. These are actually free google play cards which you could generate yourself with the help of instructions we provide you at our place. Now you have to decide that you want these google codes or not.

May 16 at 01:03pm

That's really cool. I would be interested in seeing more graphs of different information you pull from these logs.
gta online argent

March 27 at 08:35am

The print materials for easy references should always at hand to educate and lets others to know more about it. By doing it in posters format or any handy print materials like at those at can also be effective/.

February 11 at 10:35am


receive our updates

Back to:

Spark Tweets