How and Why Causes Gaim Momentum Online

In the past few weeks and months, social media have helped many groups unleash widespread advocacy efforts that have won the attention of millions of people and ignited large-scale public debates.  It isn't always easy to find the right tone and action for people to join in, but this article makes a good point about it being a key ingredient in things going viral.  The common thread? Organizers found a way to help anyone relate to the cause.

*Image by david_shankbone.