Say it Strong: Messaging and Communications Tools
A few resources to help you communicate powerfully and effectively. Updated in 2013.
Messaging to Make Children a National Priority
Dr. Drew Westen presents highlights from public opinion research aimed at identifying the most effective language to use when communicating about the needs of children (from First Focus).
- Review Dr. Westen's PowerPoint presentation
- Download Dr. Westen's messaging memo
- Learn more about Dr. Westen's research
Finding the Activation Point
Kristen Grimm, president of Spitfire Strategies, offers tips and strategies to engage and activate your audience so they not only care about the issues, they act (also from First Focus).
Telling the Right Stories: National Research on Messaging in Child Advocacy
Don't let your message undermine your work. Here's how to create stories that build support for the work that's changing the odds for kids at risk.
Read more about steps to building a successful media strategy.
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