State Farm’s ‘26 Seconds’ campaign to engage youth at risk of dropping out of high school
Every 26 seconds in America, a student drops out of high school. At the Building a Grad Nation Summit, State announced the launch of a campaign to address this startling statistic and engage those who can most directly affect change - young people themselves. The campaign titled "26 Seconds," will use interests -- like music, sports and video -- to engage youth. It also has support from big names like basketball star Lebron James. The program's tagline "BMOR" underscores this call to action.