12 Questions that Lead to a Better Fundraising Story

Michael Margolis
January 29, 2010

Storytelling is an important part of fundraising but it's a special sort of storytelling, one that appeals to your donors. While you're judged by your impact on beneficiaries, it's ultimately your donors who must buy into your story. There's the secret: putting yourself in the shoes of your donor. Network for Good article describes 12 questions to help you reinforce the emotional connection and the perceived value of your work.