CLC Collaborative Communications Initiative

August 1, 2011

The Children's Leadership Council—a coalition of nearly 60 leading national child and youth advocacy organizations—is spearheading a collaborative, big-picture communications initiative to build compelling arguments for investing in children’s services and to get those messages out to the public and policymakers.

This marks the first time these leading organizations have together developed a shared messaging platform uniting the full range of issues these organizations address, from early childhood to economic security and everything in between.

The CLC has partnered with the communications firm Slowey McManus to develop messages, templates for letters to the editor and op-eds that are easily customized for your community and state, and action alerts to contact elected officials from local town council members on up to Congress and the President.

The ultimate goal: help people and policymakers understand the importance of protecting and investing in effective systems and programs that support vulnerable families, children and young people—and hold children harmless in the federal budget cuts.

The deficit and economic crisis shouldn't be an excuse for cutting critical programs that make a difference for families. Too many families were left out of the economic boom times of the recent past, and shouldn't have to suffer disproportionately in these tight times. The rhetoric of "shared sacrific" is misleading.

How can I get involved?

  • Do you have a story to share about your family or community? Did Pell Grants help you get a degree? Do you rely on subsidized child care or health supports to keep things together? We want your stories to help make the case for important supports.  Email Jennifer Rison to lend your voice to the movement.
  • Write an op-ed or letter to the editor, and use our tools to reach local media to place your letter. Get Started>>
  • Get the latest public opinion polling, messaging ideas and tools to reach media and policymakers on the Communicate Better section of SparkAction.

Together, we are a powerful force!

More on this initiative:





Has your CLC reached out to link up with the work of the Children&;s Defense Fund or with the Plenty of resources that all should be linked. Maybe they could get together at this location: CDF Haley Farm (