Communication Strategies for Nonprofits

August 9, 2010

The Communications Network has many resources for nonprofit organizations to improve their media outreach strategies.

A new guide titled, Communicating for Impact Strategies for Grantmakers, shows how grantmakers use a "communications lens" to develop
strategy, evaluate impact, take advantage of new media technologies,
and more.

In a blog post, Mitch Hurst, vice president, Interactive Solutions,
Scofield Company, in Chicago, who helps foundations and nonprofits with
new media, and who also is a Communications Network board member, makes
the case for foundation blogs.

Three pros, Mitch Hirst, Barry Scholl, and Lucas Held, discuss how a well-planned web strategy for nonprofit organizations – one that’s thoughtful, developed based
on research, built for the right audiences, clearly reflective of the
foundation’s mission, marketed adequately, and measured (more easily
than you might think) can win friends and influence people.

Looking for marketing ideas, tactics, and tips that can help your
organization get more attention? Check out the appropriately named, Getting Attention,  a blog and e-newsletter focused on nonprofit communications.

A guide from Fenton Communications offers several tips on how to make your website more helpful to the news media. A Room with a View Point: How to Create an Online Press Center That Reporters Return to Again and Again features
a list of  “must-haves” for your online media center – from contact
information and FAQs to a list of people from your organization, along
with their bios, who are available to answer questions or be