Facebook vs Twitter: How Smart Marketers Use Both Differently

July 28, 2011

Facebook is not Twitter, and Twitter is not Facebook.For veteran users of both platforms, this statement is well understood. But for marketers and brands new to either network, or for those with an extensive level of experience in one but not the other, the differences are not immediately apparent.

In this article, we compare brand Twitter Profiles to Facebook Pages, looking at the ways in which one is different to the other and the pros (and cons) each platform offers to the marketer.