Reconnecting youth

How Words Change Minds: The Science of Storytelling

February 16, 2018

Sometimes a good idea isn't enough to drive social change; more important is how you communicate that idea. This is where "issue framing" comes in. In his talk, Nat Kendall-Taylor, PhD, breaks down the science of framing for philanthropy and nonprofit communications. He explores how people think about social issues and how advocates, experts, and strategic communications professionals can use an understanding of culture, storytelling, and science to communicate about social and scientific issues, shape policy, and lead change.

Dr. Kendall-Taylor is an anthropologist and Chief Executive Officer at the FrameWorks Institute. He oversees the organization’s pioneering, research-based approach to strategic communications and message development, which uses methods from the social and behavioral sciences to measure how people understand complex socio-political issues and tests ways to reframe them to drive social change. As CEO, he leads a multi-disciplinary team of social scientists and communications professionals who investigate ways to apply innovative framing research methods to social issues and train nonprofit organizations to put the findings into practice.

To view the full TedxTalk, click here.