Pass it Forward Video Challenge

May 15, 2013

According to the most recent National Survey on Drug Use and Health, the number of young adults (aged 18 to 25)  who regularly abuse prescription drugs – medications prescribed by a doctor – has dropped 14 percent to 1.7 million people. In 2011, 3.6 percent of young adults abused pain relievers – also the lowest percentage in over 10 years.

While this survey data is encouraging, drug overdose deaths due to prescription abuse have tripled since 1990, according to the National Institute on Drug Abuse. Data also indicate that these medications are easy to get with over 50 percent of people over age 12 obtaining them for free through friends and family members.

The societal impact of this issue is enormous. $56 billion per year in productivity loss, health care costs and a strain on the criminal justice system. While Rx abuse is a national problem, there’s something that YOU can do to help prevent it in your community.

To help address prescription misuse and mental health in teens, SAMHSA and the National Council on Patient Information and Education (NCPIE) have created five new teen-friendly webpages of resources to help young people understand, cope and reach out to peers with these issues.

The Challenge

The Pass it Forward Challenge calls on young people to share via a video entry how they would use social media to inform their communities about these new tools.

These new pages address prescription drug abuse prevention and foster the development of recovery-oriented systems of care and services for people aged 18-25:

What creative strategies can help ensure that these tools reach every college campus and community across the country? We want you to share how you can use social media – Facebook, Twitter, Instagram, text messaging, etc. – to pass it forward.

How to enter

Create a 2-minute video describing your social media outreach strategies. Download your video on the Pass It Forward website here by June 21, 2013. Experts representing the prescription drug abuse prevention and recovery communities will pick the winners.


A webinar series, convened in April - June 2013 will give you everything you need to know about the competition. In these webinars, SparkAction will be presenting as special guests to share our best tips on using social media. Check out these webinars here.  Passed webinars are also archived.