Six Ways Social Media Has Affected Nonprofit Newsletters

August 17, 2012

Social media guru Kivi Leroux Miller collected some fascinating information on nonprofit newsletters and social media, and how they have affected each other and the organization's communications and marketing strategy as a whole. Six points became clear from the survey answers:

  1. Social media is the newsletter “pressure release valve”
  2. Social media allows more focused or specialized content in the newsletter
  3. Social media helps build the newsletter mailing list
  4. Social media produces more exposure for the newsletter content
  5. Content is repurposed and remixed between the newsletter and social media
  6. Social media extends the conversation started in the newsletter, and vice versa

Learn more about these interesting patterns and read quotes pulled from Miller's survey below--the tips will likely inform your own social media and newsletter strategy.

 


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