Is Snapchat the Newest Social Advocacy Tool?

March 2, 2018

In case you thought Snapchat was for frivolous youngsters – and not your serious advocacy campaign targeting legislation or regulations – keep this in mind: snapchat is the fastest-growing social media platform in the U.S. and is increasingly being used by older people, with about 15 percent of American smartphone users over 35 reportedly signed on, according to The Statistics Portal.

Integrating Snapchat into a social media campaign requires little extra effort other than simply sending association members, advocacy groups, or anyone else you wish to enlist, the recipients’ Snapchat code. As of May 1, 2017, there were 24 senators and 29 representatives signed onto Snapchat.

Snapchat can be particularly effective in amplifying events before, and as, they occur through its ‘On Demand’ and ‘Community’ geofilters, which are overlays only accessible by users signed into a specific community, or who are at certain locations, such as along a march route or at a fundraiser. This app not only draws advocates to happenings, but can entice, engage and educate passersby, and anyone they, in turn, are snapping with.

Click here to read about effective advocacy campaigns that included Snapchat, by Congressional Quarterly.

Note: This content was originally published in May 2017. It was reviewed and updated in March 2018.