Swamped: A Frameworks Game for Communicating

October 3, 2012

Shift the public conversation without getting bogged down.

Take control of your messaging strategy through short, interactive exercises that focus on the most popular do’s and don’ts framers can make when linking messaging goals to government and fiscal policies.

How? By playing SWAMPED!, a compendium of research and resources on how Americans think about two important issue topics: the role of budgets and taxes, and how to increase public support for policies and programs that support reforms to improve America’s educational, early childhood and health care systems. It's designed to help experts and advocates improve and/or refine their framing and increase the power of their communications.

Based on a decade of FrameWorks’ research and field practice on budgets and taxes and education, this toolkit provides supplemental application materials, guides, and resources to front-line communicators for deploying recommended reframe strategies to shift the public conversation about both education reform and the role of budgets and taxes.

To play, click the image or the link below.

Check out:

  • SWAMPED! in Education and Budgets and Taxes" is a new, interactive tool that shows you how to take control of your messaging strategy through short, interactive exercises that focus on the most popular do’s and don’ts framers can make when linking education messaging goals to government and fiscal policies

  • SWAMPED! in Health and Budgets and Taxes: You'll learn how to create empirically tested messages about health and health care when the issue bumps up against the ever-thorny issue of budgets and taxes.

  • "SWAMPED! in Early Childhood Development and Budgets and Taxes: Players will be led through the swamp of cultural models on ECD and budgets and taxes to find out what happens when the two issues come together.

SWAMPED

To play, click the image.