Ten Ways Social Media Can Improve Campaign Engagement and Reinvigorate American Democracy

Darrell M. West
July 12, 2011

Social media are the ultimate in disruptive technology. They change information delivery, business organization, online content, news coverage, and the manner in which individuals process new developments. As shown during the 2008 campaign, these digital tools represented a textbook example of voter mobilization and electoral impact. They were the “central nervous system” of campaign organizations. Using social networking outreach tools such as Facebook, MySpace, YouTube, and Twitter, a number of Democratic and Republican candidates raised money, identified supporters, built electoral coalitions, and brought people in closer touch with the electoral process.

Watch a distinguished set of experts offer advice on using social networking and digital tools to reinvigorate democracy below, and click the link to read West's full commentary.