Pinterest & Nonprofits: Pinning = Winning

August 20, 2012

Part of our SparkNotes blog series on social media.

We’re equally intrigued and terrified by the visual scrapbook social media behemoth that is Pinterest.  While it has quietly been around since 2010 (when it was an invite-only beta site), it has gained major notice of late and is growing fast.  Pinterest ranks second among social networks—tied with Twitter—for driving traffic to websites, according to Alan Rosenblatt, Associate Director for Online Advocacy at the Center for American Progress and CAP Action Fund.  In March 2012, Pinterest had 20 million visitors and is growing at a rate of about 12 percent per month. 

What do you know about one of the most popular social networks?

Pinterest is a digital scrapbook that lets you collect pictures, articles, videos, etc. from anywhere on the internet and "pin" them to your own customized thematic bulletin boards.  You can also follow other users (like people or organizations) or specific boards from anyone on Pinterest to keep track of what they are collecting on their boards.  By following other users, you save time trolling the internet for cool content that interests you.