Awareness campaigns typically are defined as a sustained effort to educate individuals and boost public awareness about an organization’s cause or issue. In almost every instance, they should:

• target people who share your organization’s beliefs and values;
• educate those people about your issue or cause; and
• generate new contacts for your donor database.

A well-executed awareness campaign can be very successful in accomplishing all three of those goals. But there’s a caveat: awareness campaigns are easy to get wrong. And who needs that? So what should your organization or cause be doing – and not doing — to raise awareness and acquire new donors? Read on to see whether you’re making any of these common mistakes.

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