Storytelling is not just a form of publicity, it is a means of organizing. Storytelling connects us, provokes us, makes data and information memorable – and can actually change our brains. For example, studies of people’s brains while they’re watching a movie show that “the brain doesn’t look like a spectator, it looks more like a participant in the action.”

This guide, from Working Narratives, breaks down the key components of strategic story-sharing, from identifying audiences to piggybacking on popular culture to mapping long- and short-term narrative change work. It’s a good read for organizers and storytellers alike.

You can check it out online or download the PDF from the Working Narratives site, here.

Get the PDF: Story Guide Edition 3

Here’s an intro video about the Guide, from its author, Paul Vandecarr: